We are building the easiest way to engage and grow your community!
1. The Growing Human Identity Crisis
Digital identity has been an open problem since the internet's inception. Even today, more than 50% of the world's population lacks a verifiable legal ID. As we enter the Age of Intelligence, solving proof of personhood is more crucial than ever—particularly for online communication and community engagement.
Currently, internet traffic is nearly evenly split: 50.2% humans and 49.8% bots, with most bots being malicious. These bots infiltrate not just public networks but every messaging platform: WhatsApp, Telegram, Messenger, Discord, GroupMe, and more. As AI advances, soon you won't be able to tell if you're communicating with a human or a machine designed to manipulate you.
This trust erosion is transforming online interactions. People need spaces where they can be certain they're communicating with real humans. Yet current platforms offer no such guarantee and show little interest in developing solutions.
2. The Collapse of Large-Scale Community Communication
If you manage a community of over five thousand members, you're still stuck using email and SMS marketing because no effective real-time broadcasting tool exists (unlike public platforms like X/Twitter). Despite our increasingly connected world, email remains the default option. Whether you run a university, congregation, sports organization, or any large community, you're trapped using outdated channels. Most emails go unread, buried in spam and algorithmic noise, competing for mere seconds of attention. These systems weren't designed for real-time conversation among thousands of people or for fostering genuine belonging. When your messages compete with countless bots and humans in the same inbox, they simply disappear.
Human community engagement matters more than ever, yet the supporting infrastructure is broken. As we move deeper into the digital age, communities will only thrive with tools designed for today's challenges. Yesterday's communication systems cannot meet tomorrow's needs without complete reimagining. Keeping people connected, informed, and inspired has become frustrating without modern infrastructure built for this new era.
3. The Missed Opportunity of Direct Community Monetization
Direct community marketing will undoubtedly become the next major channel for brands to reach consumers. Yet today, when brands want to engage trusted audiences, they must go through platforms like Meta, X, Snapchat, and TikTok. These platforms charge premium rates without guaranteeing authenticity. You never know if views, clicks, or replies come from real people or sophisticated bots—a problem that's worsening. Brands understand this dilemma but lack alternatives.
Consider this scenario: You're a brand seeking to engage the University of Cincinnati's student body. Your only option is to "geofence" the campus and run paid campaigns on social networks or ad exchanges. This approach is indirect, impersonal, and erodes trust. Worse, the revenue goes to platforms instead of the university community that created the actual value, despite owning the asset being monetized. Member-based organizations own their communities, yet others profit from them. Brands must accept this broken model. The gap between authentic community engagement and revenue generation continues to widen, with no solution in sight.
Scoop is building a mass communication platform that permits only verified humans to participate, using advanced identity providers like WorldID, Veriff, and Persona. Anyone can join their community—whether university, congregation, or social group—but to engage through messaging, replying, or interacting, users must verify their human identity. The verification process is simple, fast, and nearly invisible, typically completed in under three minutes. This isn't a future concept; it's happening now because it's urgently needed. As bots flood the internet, people deserve spaces where they never question whether they're interacting with real humans.
Scoop reimagines mass communication for today's world. If you lead a large community with thousands or hundreds of thousands of members, you're currently limited to email and SMS—tools that are clunky, outdated, and designed for a different era. We combine real-time messaging, email, and SMS into one unified feed that's clear, approachable, and built for scale. Instead of messages getting buried in inboxes or lost in endless threads, they appear in a single space designed to keep everyone effortlessly informed. This isn't about overwhelming members with notifications; it's about creating a modern digital commons where important updates are easy to find, trust, and act upon. We drew inspiration from Twitter's effective real-time broadcasting and combined it with email and SMS's familiarity and reach. Consider this example: The University of Cincinnati has 50,000 students and over 360,000 living alumni. Instead of relying on easily ignored email newsletters and SMS campaigns, they now have a vibrant feed where members receive targeted, real-time updates. Crucially, they can trust that every participant is a verified human, not a bot or anonymous profile. This is the experience we're creating: real-time mass communication that respects attention and builds trust.
How do these communities generate revenue? Think of the example I gave above about UC. When a brand wants to advertise to this audience, they can work directly with the community instead of buying access through Facebook, TikTok, or third-party geofencing tools. The university owns the feed, controls the experience, and captures the revenue. Because our messaging environment is thoughtfully designed, advertising feels integrated rather than intrusive. This model works for every type of large community and creates a win-win: brands achieve better ROI by reaching verified humans in trustworthy spaces, while communities capture the economic value of their own audiences. Brands gain peace of mind knowing their spending reaches real people directly, and communities own not just their communication but also the resulting revenue stream.